Search Engine Marketing

How well is your website ranking with the search engines? Need some help? Search Engine Marketing (SEM) is used to promote a website and encompasses two popular methods: Search Engine Optimisation (SEO) and Pay Per Click (PPC)

Why SEO?

Search Engine Optimisation (SEO) combines a wide variety of tasks to improve the visibility of your website in the search engines such as Google, Yahoo! and Bing.

Everyday millions of people around the world use search engines to find services they want, products to buy and other information. Most people don’t look much further than page one or two in the search engine results.

In order for your target audience to find your website so they can buy your products or use your services, it’s paramount that your site is found on these first few pages. That’s where we can help. Contact us so we can help formulate your search engine optimisation strategy, boost your search rankings and increase your sales.

Pay per click

Search engines such as Google typically provide a blend of unpaid and paid search engine results. The paid search results are displayed as adverts usually highlighted at the top and down the right hand side of the results page.

These adverts when clicked on send searchers to the advertiser’s website. The advertiser is only charged when their advert is clicked on. This is known as Pay Per Click (PPC) marketing.

We can manage your PPC campaign, research and select appropriate keywords that your target audience are searching for, research your competition, write adverts and manage your budget.