Web Design and Virtual Reality in North Yorkshire and the UK
Web Design
Our aim is to produce websites that allow your target audience to access the content as fast and easily as possible. After all it is the content that your visitors come to see.
To achieve this, Creative Aspects design bespoke websites, focusing on usability and standards to create websites that are both attractive and functional.
Usability
Usability is about how easy a websites interface is to use. A highly usable interface is easy to learn and recall, efficient, and has pleasant design. This aids users in making fewer errors when they are using your site.
With millions of websites out there including many of your competitors, if your website is not highly usable then why should a visitor stay at your site when they can simply go elsewhere? A potential client will leave your website if they encounter any difficulty in using it, whether that difficulty should be complex navigation or hard to find information.
At Creative Aspects we focus on creating user-friendly websites combining clear navigation, fast loading content and clean, attractive design.
Web Standards
Creative Aspects websites are developed to conform to the latest web standards, adopting World Wide Web Consortium (W3C) compliant (X)HTML and Cascading Style Sheets (CSS) code.
Developing with standards has many benefits:
- Forward and backward compatibility
- Standards ensure our websites will work as well tomorrow as they do today.
- Reduces development time and eases maintenance
- This not only helps to lower costs but also gives us more time to be creative.
- Faster loading sites
- Using standards produces cleaner, smaller code, which uses less bandwidth and makes the page load faster.
- Greater accessibility
- By complying with accessibility laws and guidelines, standards enable people with disabilities to be able to access the content of your website.
- Greater search engine visibility
- Standards help make website pages more visible to search engines and allows them to index sites more accurately.
- Support non-traditional devices
- Standards enable more people to view your site by supporting hand-held devices such as PDA's, mobile phones and wireless gadgets.
- Support multiple browsers
- By supporting multiple browsers visitors can access your site regardless of the browser they use.
Companies that don't adhere to standards are restricting visitors to their site. This doesn't make any business sense, where denying access to even a small portion of your target audience could make a significant difference to your profit margin.
Search Engine Optimisation (SEO)
Developing a website which looks good, loads fast, is highly usable and complies to standards is important, but is of no benefit if no one ever visits your website. That is why at Creative Aspects, we use Search Engine Optimisation (SEO) techniques to ensure that search engines index your site, enabling your clients to have a better chance to find your site.
Web Hosting
Once your website is developed it needs to be hosted. Developing a site that loads quickly is essential, but not much use if the server your site is hosted on is slow, or even worse, not working. Creative Aspects web servers offer exceptional reliability and performance, ensuring that your site is constantly online and loads quickly.
All our hosting packages include graphical web statistics which allow you to examine how many people are visiting your website, where they are coming from, when and how often, what search keywords they are using to find you, page popularity and more.
Creative Aspects is a member of the UK Web Design Association - established to encourage and promote industry standards within the British web design and new media sector. The UKWDA is the largest internet association in Europe.
Creative Aspects produce code and scripts that conforms to the World Wide Web Consortium (W3C) web standards.