3 reasons why you need a fast website

1) Audience

Users, visitors, clients, customers. Whatever term we may call them, these are the people we built the website for – your target audience. Speed is a crucial factor in creating a great first impression and user experience for your customers.

2) Google

Google has indicated that site speed is a factor in their search engine algorithm to rank pages. This means faster website pages will help your site rank higher on their search engine results page. PageSpeed Insights is a tool developed by Google that is used to analyse website performance.

3) Conversions

A slow website will result in losing traffic as users click the back button and visit your competition instead. A faster website will result in an increase in conversions/sales.

Further Information

For further information read Why Performance Matters on Googles Web Fundamentals website which goes into more detail and provides case studies.

If you want a faster website then contact us to see how we can help and check out our Lightning Care Plan package.