With most people turning to the internet before even considering making a purchase, signing up to a service, or committing to parting with their hard-earned cash, it is more important than ever that your business has a website that is engaging, easy to use, fast and ultimately, helping to convert website visitors into customers.
Your website is often the first impression that potential customers will have of your business and will impact on whether or not people choose to do business with you.
However, when the time comes to create a new website, or redesign your existing one, finding the right web design agency to partner with can be a challenge
So, how can you choose the right web design agency that will help you achieve your business goals?
Clarify Your Goals
Before you reach out to any agencies, you should think about how you want your website to look, your budget, and most importantly, the goals you have for your website.
At Creative Aspects, we send out worksheets to help new clients clarify and communicate their website goals. We find this really helps us to start any web design project on the right track.
Once you have an idea of what you need, communicate that to your potential web design partner and see what they say. Have they done something similar in the past? Do they sound excited by your ideas?
Do Your Research & Ask For Referrals
Just like your potential customers would, you can start your search on Google. Look for web design agencies in your area and have a look at their own website.
We find a lot of people like to work with agencies who are local to them, but as you’ll know, nowadays it is possible to work with clients and agencies from anywhere. For example, we’re based in Harrogate, Yorkshire but work with clients from Leeds and London to Dubai and beyond.
If you’re overwhelmed by the choice you’re faced with, asking for referrals from businesses in your network can help narrow your search too.
Review Their Website Portfolio
The great thing about choosing to work with web designers is that they should have a portfolio for you to look at. A web design portfolio will give you insights into their design style, their technical abilities, and industry experience.
Take the time to look through their work. If you don’t see anything you like, they’re not likely going to be a good fit for you or your business.
Determine The Level of Support You’re Looking For
Some web design companies build the website and then move on to the next client. However, if you’re looking for a trusted agency to partner with over the long-term, look for agencies that offer ongoing maintenance plans.
This can give you added peace of mind that your website will be cared for long after the initial setup and design process is over.
Schedule a Call
Once you’ve narrowed down your list, it’s time to get in touch and schedule a call.
You can delve deeper into their experience and make sure your values and approach align. It should help you determine who you can trust to achieve your website and business goals.
If Creative Aspects are one of the agencies who’ve made your shortlist, please don’t hesitate to get in touch.