Strategies to convert your website visitors

At Creative Aspects, we talk a lot about creating websites that convert and helping you to get those all-important conversions.

So, what do we mean when we say ‘conversions’? 

Well, this depends on your marketing strategy and what actions you want potential customers to take on your site but a conversion could be someone:

  • Clicking through to your sign up page
  • Submitting a contact form
  • Signing up for your email newsletter
  • Adding a product to their basket
  • Completing a purchase
  • Downloading an ebook

In this month’s blog, we want to share 3 ways that can help you get a conversion.

Add a newsletter sign up 

Email marketing is one of the best converting marketing channels so email subscribers can be very valuable to any business.

Having an email list means that you can send curated messages to prospects and customers – converting prospects into customers and turning one-time purchasers into loyal, returning customers. It also helps to create a sense of loyalty and community around your brand.

When designing websites for our clients, we like to incorporate a newsletter signup field in a prominent position on the homepage and in a website’s footer so people can sign up on any page. 

On this client site, we incorporated a small email newsletter pop up that makes it easy for visitors to sign up anywhere on the site without disrupting their experience.

Example of an email subscriber pop up Creative Aspects designed on a client website

Create a lead magnet

Another way that you could capture contact data from potential customers is use a lead magnet. This is a free item, piece of content, or service that is given away in return for contact details.

Lead magnets could be:

  • Whitepapers & e-books
  • Industry reports
  • Free consultations
  • Free samples
  • Trial subscriptions
  • Checklists & guides

Although you need to ensure that the lead magnet is worthwhile enough that people will be happy to exchange their information in return, they can be a really effective way of getting potential leads. Then the work begins to convert those leads into paying customers.

On this website we designed, we included a lead magnet where people could sign up for a free 7 day trial:

Include strong calls-to-action

In a previous post, how to make your website successful, we talked about making use of strong calls-to-action to give your site visitors a little nudge in the right direction by effectively telling them what you’d like them to do.

Using buttons with clear text like ‘Add to Basket’ and ‘Install Now’ can help site visitors navigate around your site and lead them to convert.

In this example, we used ‘Join the Agile Masterclass’ on a striking red button that clearly stands out from the background to encourage people to click through to the sign up page.

Example of a strong call-to-action that Creative Aspects designed on a client website.

Ready to convert?

If you’re contemplating putting more time, energy and budget into marketing your business, you need to make sure that you have an amazing website that can convert those new visitors.

That’s when you need to get in touch with us! We specialise in web design that converts visitors to customers so give us a ring to discuss your options.