So, you need a new website. It can be tempting to jump straight into a new website design project, but there are a lot of questions you need to ask yourself first – and information you should share – so that your new website is exactly what your business needs.
In this article, we will share some of the questions you need to think about but don’t worry if you don’t have all the answers straight away, if you choose to work with us, we’ll walk you through it all step by step.
Crucial web design questions you should start thinking about now
Q1: What goals do you want your website to achieve?
It’s helpful to set goals as it keeps all of us on the same page and moving in the same direction. So, thinking about your new website, what are the top 5 business needs the site needs to achieve?
Q2: Who is your website for?
You need to think about your customer profile – who they are – and why they will be visiting your website – do they want to research product information or ask questions about your services?
This information can help inform the design and the different functions of your website.
Q3: What do you want the design and feel of your new website to be?
The design possibilities are endless, so define what you do and don’t want your future website to look and feel like. This question helps guide the web designer to more efficiently create a website that works both for you and your customers.
Q4: When analysing your competitors’ sites, what do you like and not like about their websites?
Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Q5: What does success look like?
If we were to be celebrating a successful website strategy in 12 months’ time, what would that have to look like?
Q6: How much is your budget?
Everyone has a budget. You may think you want it as cheap as possible, but that isn’t helpful to you or your web design agency. If you were buying a car, you would have an idea of what you are willing to spend. And you know if you want to upgrade to the leather seats or fancy wheels, you’re going to have to pay more. So think about your budget. Is it nearer £500, £5,000 or £50,000?
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If you choose to work with Creative Aspects, these are some of the first questions we ask. Once you get your answers established, you’re ready to start bringing your new website dreams to life with a clear vision.
Don’t worry if you’re feeling a bit overwhelmed by the questions! We’ve worked with so many clients over the years, we have a shorthand and can help you through the process of working out the answers.
If you’re looking to take the next step with your website project, get in touch.