Digital sales are more important than ever. Is your website ready?

About one-quarter of British consumers are predicted to make permanent changes to the way they shop – making the switch from brick and mortar stores to online shopping – as they choose safer shopping options amid the Covid-19 pandemic.

People have been forced to switch their shopping habits and shop for essentials, and everything else, online throughout most of 2020 now and it looks like that trend is here to stay for the long-term.

Covid-19 has forced shoppers online & retailers need to react

In response to this shift, retailers who had or still have, traditional brick and mortar stores need to act quickly to fill gaps in the market and radically change their operating models. Many businesses have started taking orders online for the first time this year and have converted their stores to be click-and-collect only.

If your business has already been operating online for some time, you may need to take a second look at your website to make sure it’s up to scratch as there will likely be more competition in the online space now.

Make your ecommerce website the best it can be

When working with a web designer on a completely new ecommerce website, adding ecommerce capabilities to your existing site, or improving your current overall design, there are a few questions you should be asking yourself and your web designer:

Is the web design focussed around your goals? 

Identifying your goals should be the starting point of any web design project. With an ecommerce store, that goal is sales! Your website needs to be built and designed specifically to achieve results.

Does it provide a great user experience?

User experience is a big factor when it comes to converting visitors. They want a clear layout, logical navigation, and a fast loading site that lets them easily find the products they’re looking for.

Does it look good?

An attractive ecommerce site with colours and fonts to match your brand will help project the right impression to potential customers.

Is your site responsive? 

Having your site work well and looking good on mobile devices is a non-negotiable nowadays. Make sure your ecommerce site is fully responsive.

Can you easily update your site?

You need to be able to quickly and easily update products, stock information, delivery updates and Covid-19 service updates to keep site visitors up-to-date and informed. We use WordPress combined with our premium page builder to make it easy for you to edit your site.

Do you have the right support & maintenance package?

When you rely on your website for sales, it’s imperative that you have ongoing support and website maintenance to keep your site in tip-top condition. Without this, you run the risk of losing customers and money if your site goes down.

Time for an ecommerce upgrade?

With more people shopping online, now is the time to make sure you have an amazing ecommerce website that converts.We can help with that. We specialise in web design that converts visitors to customers so get in touch today to move forward with your ecommerce web project.