Once your website is primed and ready to get conversions, getting an increase in website visitors could mean more customers, more sales, and more revenue!
At Creative Aspects, our focus is on creating websites that convert visitors into customers so what can you do to build on that and get more traffic to your site?
Here, we’ve shared five tactics that you can implement into your marketing strategy today.
How to drive traffic to your website
Use SEO to improve your site’s discoverability
Your website needs to adhere to SEO best practice to get found on search engines like Google.
As part of the web design process, we use WordPress plugins and features to optimise our clients websites and generate more organic traffic. We can improve page speeds, optimise images, write page titles, and much more from within the content management system.
Reach your target audience with pay-per-click advertising
As the name suggests, with pay-per-click (PPC) advertising you pay for every click through to your website. It’s a really effective way for your business to target and reach its target audience.
If you’re looking for instant results, you’ll get that with PPC.
Run paid social media campaigns
Advertising campaigns across various social media platforms can drive traffic and conversions. You can run ad campaigns on Facebook, Instagram, LinkedIn and Twitter to promote your business.
When choosing where to spend your ad budget, you need to think about where your target audience is spending their time. Are they busy building their network on LinkedIn or are they hanging out on Facebook?
Attract potential customers with content
Content is another avenue that could be a part of the marketing mix and used to generate traffic. Whether it’s blog posts, guides, videos or podcasts, you need to to create content that’s interesting, informative, and engaging.
Content marketing can be very time intensive but when done right it will help position your business as a thought leader in your industry and build brand awareness.
Get into inboxes with email marketing
In recent years email marketing has sometimes been overlooked in favour of social media campaigns but email is still one of the bese converting marketing channels so shouldn’t be ignored.
You can send curated messages to prospects and customers – converting prospects into customers and turning one-time purchasers into loyal, returning customers.
Make sure your website is ready to convert
If you’re contemplating putting more time, energy and budget into marketing your business, you need to make sure that you have an amazing website that can convert those new visitors.
We can help with that. We specialise in web design that converts visitors to customers so get in touch today to move forward with your web project.